Or risk losing customers...
On a recent stay in a well known road side hotel, I was shocked to see that their Wi-Fi prices were stuck in 2001. One hour cost £5; 24 hours was an extreme £10 - I didn't even look at the cost for a week although I was there for a few days.
Next door I discovered a Little Chef and although they don't have PolkaSpots Wi-Fi installed, they were offering a free Wi-Fi service. On the first morning I popped in, bought a coffee and breakfast and tried to use the Internet. Registration was required and I filled the form in using a fake email address to avoid being spammed by the company in question. Happily, I used the connection for an hour.
False economy? Maybe, I'd spent more on the coffee and food than the £5 but at least I was content and full. Little Chef 1, Hotel 0.
The next day I dropped in again but this time sat down and didn't buy anything. Out came the laptop and there I was online again.
This is the point, if you're going to offer a paid Wi-Fi service, price it right otherwise you'll lose customers to your neighbours. And if you're giving it away for free, make sure you use an access code to prevent people coming in and using your connection without making a purchase.
Comments
Post has no comments.